What Is a Frame War?

What is a frame war? This phenomenon occurs when someone seeks to seize control of the frame from you and you seek to seize it back.

Hey guys. Welcome back!

Last week we looked at the meta-frame and how to set it. To recap, the meta-frame is the “frame of frames,” a frame that must be respected and set to acquire the benefits from other key frames (social and sexual frames). This is the frame where you are the prize, and she chases you, which must be set and maintained. Every other frame you set must be coherent with the meta-frame.

The meta-frame positions you as the prize, and she chases you. All frame control becomes difficult or nearly impossible without it since the prize has the most power and compliance over the other, so that person will be the dominant one in the interaction.

Dominance is not about being a dick toward other men or acting like an obnoxious bad boy. It involves your ability to set and control the interaction's frames and having people accept them. That’s dominance. And women like dominant men, which means they like men who set and maintain frames.

The meta-frame makes her compliant to you – very compliant if strong enough. Yet something interesting happens sometimes: frame wars.

You are in a frame war when you have the meta-frame (she is chasing you), and the girl wants to turn it around and steal the meta-frame.

A frame war emerges when you both want the other to chase. Wars are always devastating, and the same applies here: it usually generates tons of collateral damage.

Today’s subject is frame wars and their implications. Next week I will discuss how to avoid them and deal with them when they occur.

So, first things first: how do you know when you are in a frame war?